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PGDM in
Marketing

Objectives For PGDM in Marketing

Indira Institute of Management PGDM



Marketing has a corner for all skills which includes creativity, communication, research, and management. Every business or organisation attempts to ensure that its product or service grabs everyone's attention and reaches across every home.

Marketing is one of the most crucial department of a company which includes elements such as advertising, public relations, promotions, and sales therefore this specialisation provides an overview to the students to use methods for sales, promotions, advertising, and branding, as well as creating customer demand for a certain product. It also assists students in learning and staying adaptable in areas like advertising and branding, customer relationship management, business development, and other sustainable practises. Students can simultaneously hone their abilities in strategic planning, market research, marketing campaigns, consumer behaviour, profit and demand analysis etc.

Overall, it seeks to improve students' analytic and strategic abilities so that they may learn to adapt in a continuously changing environment, incorporating both tradition and creativity in terms of media, channels, or market research. Students will also be provided with a solid theoretical base as well as practical experience that guarantee a "hands on" experience.

Career Opportunities For PGDM in Marketing

Marketing opens up a wealth of job opportunities in fields such as engineering, automotive, manufacturing, media, and information technology. Marketing sector has various criteria, which allows a broader range of options when selecting a career.

This specialisation guarantees job success as well as the skills to be target-oriented, face new challenges, and maintain a creative and vigilant attitude. Pursuing this discipline not only offers a challenging career, but it also offers with a view of the diverse sectors that come together in a company, making a marketer an all-rounder.

Developing fresh ideas and concepts to promote the product or services based on changing times and client demands may be a growing field in the coming years and there is a big demand of such marketing professionals like

  • Marketing coordinator
  • Junior business analyst
  • Sales and marketing executive
  • Business development executive
  • Field sales executive
  • Social Media Coordinator
  • Social Media Specialist
  • Channel manager
  • Marketing Associate
  • Digital marketing executive
  • Direct marketing associate
  • Marketing support executive
  • Associate customer service representative
  • Marketing Assistant
  • Marketing Intern
  • Creative Assistant
  • SEO Specialist
  • Product marketing executive
  • Event marketing coordinator

With such a varied range of employment opportunities and industries, this specialisation is ideal for budding brand managers, product innovators in today's fast-paced and diversified industry. Furthermore, with constant interaction with the customers, a marketing executive develops strategic thinking integrity, passion for the business and has keen perception of customer needs. These traits provide a pathway to a successful career of a CEO of an organisation.

Learning Opportunities beyond Syllabus

Students must study various core subjects, such as marketing fundamentals, marketing rese arch, and consumer behaviour. Furthermore, there are several marketing electives from whi ch students can choose based on their learning interests and career goals, such as promotio n, retail management, services marketing, professional selling, sales management, advertisi ng management, international marketing etc.

We assist in building a strong connection among the business and marketing community with the students by providing an interactive and learning environment beyond the syllabus

  • Internships program - students have numerous opportunities to obtain genuine "hands-on" experience and gain exposure of the corporate world. They will also get the opportunity to put their newly gained knowledge into practise through live projects with well-known organisations.
  • Industrial /educational tours - A real-world working situation with a practical perspective on a theoretical idea relevant to their area is provided. Industrial visits bridge the growing gap between theoretical learning and practical exposure by providing students with first-hand experience identifying the inputs and outputs for various business activities and procedures carried out at the workplace.
  • Guest sessions- Students gets a complete exposure to the real business world. Students are equipped with information about contemporary business challenges and concerns. It also makes a significant impact on the student to comprehend any issue and attending such sessions teaches the students to overcome various problems and makes it simpler to grasp tough subjects.
  • Other Activities -On-campus conferences, workshops, projects, and career fair is also arranged for the students which will indeed provide them with an essential opportunity to broaden their abilities.
  • Certification Courses – helps students to showcase their competency, commitment for the profession, build expertise in their professional subject area, and helps with job advancement. Students pursuing PGDM in marketing are offered certification from Dale Carnegie “MASTER CLASS IN SALES & SERVICE EXCELLENCE”.

This certification has an excellent practical marketing approach wherein the students are made industry ready and develop vital skills

  • Helps to be competent, passionate, and committed to the organisation.
  • Draws out natural strengths, builds courage and confidence needed to take command of role and achieve the unexpected.
  • helps to excel, gain trust and respect by creating a conducive culture
  • Helps in putting ideas into action more efficiently with increasing performance for attaining company goals.

27

+

Years of Excellence

14

LAKH

Highest Package

350

+

Prominent Recruiters

28

th

Ranking in India

PGDM in Marketing Course Highlights

AICTE approved autonomous Institute

27+ Years of Excellence in Management Education

100% Placement Assistance

Foreign Language Training with Certification

International Industrial Tour to Dubai (5 Days)

Domestic Industrial and Cultural Tour to Goa (3 Days)

Credit based multidisciplinary subjects in areas alike arts, music, culinary and fitness.

Super exclusive rewards program for top performers personally hosted by IGI's Chairperson

Outcome Based Education

350+ PROMINENT RECRUITERS

Rs.14 LAKH HIGHEST PACKAGE OFFERED

INTERNATIONAL PLACEMENT

PGDM in Marketing Placements CTC highlights


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Why Indira For PGDM In Marketing

Two and a Half Decade-Plus Legacy

The legacy of Two and a half-decade is a version of its highly qualified resource teams which structure the advanced teaching methodology to create a quality industry-ready force year and year on.

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Fully Equipped World Class Campus

Our commitment to excellence extends to the facilities, infrastructure , sports, library , secure and safe hostels, classroom equipped with all modern era education machinery.

Global Learning Platform

The advance learning global exposure is offered to students via numerous international programs and tie-ups with foreign universities and industries in Singapore, Dubai, Malaysia, etc.

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International Study Tour at IIMP For PGDM In Marketing


IIMP PGDM Admission 2022 in pune

Make A Wise Choice! Join Indira For PGDM In Marketing

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Library

Well equipped library to support and Facilitate the teaching, learning.

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Sports

Multiple sports facilities to focus on student fitness and blossom their talent

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Canteen

Spacious canteen facilities with high class hygiene maintenance

Top Recruiters at IIMP For PGDM In Marketing

ITC HDFC Life ICICI Prudential Life Insurance SBI General Insurance
Nestle ICICI Bank HDFC Life Insurance Neeyamo
Asian Paints MRF Tyres Haldiram's Varun Beverages
Mondelez Hindustan Coca-Cola Beverages Unilever Catenon
Delloite Bajaj Finance Persistent KSB ltd.
Bajaj Allianz General Insurance Bajaj Finserv Berger Paints Paytm
HDFC Ltd. Neilsen IQ Tata Consultancy Services Citi Bank
HDFC Bank PhonePe Shriram life Insurance Federal Bank

We Have Nurtured 12000+ Career

Hall of Fame for PGDM in Marketing

Eligibility for PGDM in Marketing Admission


A candidate is declared eligible for PGDM Courses, if he/she has passed the degree examination from AICTE/ UGC recognized university with a minimum of 50% marks for open category and minimum 45% marks for reserved category. 50% of seats are reserved for Maharashtra domicile reserved category candidates. Such candidate's application must be accompanied with relevant caste certificates, cast validity and non-creamy layer certificates at the time of application.

Absence of such certificates at the time of submitting the Admission application forms for admission to the course disqualifies them from reserved category seats, and such candidates will be considered for open/general category.

If sufficient number of applications for reserved seats are not received then the balance seats will be converted into open / general category seats. 20% of the sanctioned seats are institute level seats.

Final year degree students, who have not received their result will be allowed to appear for the admission process, provided at the time of taking admission they have a certificate from their college/university about being a final year student awaiting result.

Candidate should have appeared one of the entrance exam CAT /MAT/XAT/ATMA/CMAT/ GMAT/ State level Entrance Test (MH-CET) and should have a valid score card.

Component IGI Weightages
Score in Common Entrance tests (CAT /MAT/XAT/ATMA/CMAT/ GMAT/ State level Entrance Test (MH-CET)35 %
Score in Academic Performance15 %
GD & PI45 %
Participation in Sports, Extra-Curricular activities, Academic Diversity & Gender Diversity05 %

*Note: The percentile scores of different entrance tests will be normalized by using a multiplier.

PGDM in Marketing Syllabus

Take a glance into the world of new possibilities, explore our PGDM program in detail.

Take the advantage of our Simplified Admission Process for IIMP-AP 2022

Stage
1

Registration for IIMP-AP (Online
Form Fees: ₹ 1000)

Stage
2

GD /PI and Counselling
Process

Stage
3

Merit List for Admission

START YOUR ADMISSION PROCESS TODAY

Note: Candidates will be required to be present in their choice of the city for IIMP-AP process of GD, PI and Counseling

PGDM in Marketing Syllabus


Sem. Option   Course Type Credit CCA TEA Final Marks
I All    Managerial Accounting for Business Decisions GC10 101 3 50 50 100
  Dynamics of Organizational Behavior GC10 102 3 50 50 100
  Introduction to Oprtns. & Supply Chain Management GC10 103 3 50 50 100
  E Business GC10 104 3 50 50 100
  Business Research: Methods and Techniques GC10 105 3 50 50 100
  Principles of Marketing Management GC10 106 3 50 50 100
  Management Fundamentals GC10 107 3 50 50 100
  Business Economics GC5T 111 2 0 50 50
  Role of Government & Society in Business GC5C 121 2 50 0 50
  Business Communication Lab GC5C 122 2 50 0 50
  MS Excel GC5C 123 2 50 0 50
  CSR-1 GC2C 131 1 25 0 25
  Foundation Course Mandatory
  Cyber Security-1 GFE 100A 0 25 0 0
  Human Rights-1 GFE 100B 0 25 0 0
    Foundation Course Elective
Any Two   Fundamentals of Statistics GFE 100C 0 25 0 0
  Fundamentals of Accounting Principles GFE 100D 0 25 0 0
  Fundamentals of Entrepreneurship Development GFE 100E 0 25 0 0
  Fundamentals of  MS Office GFE 100F 0 25 0 0
    Multidisciplinary Courses          
Compulsory   Communication & Linguistic Skills MC2C 50A 1 25 0 25
  Health, Wellbeing and Fitness MC2C 50B 1 25 0 25
      14 32 575 400 975
Sem. Option Course Type Credit CCA TEA Final Marks
II All Financial Management GC10 201 3 50 50 100
Decision Science GC10 202 3 50 50 100
Industry Research GC10 203 3 50 50 100
Geopolitics & World Economic System GC5 204 2 25 25 50
Legal Aspects of Business GC5T 211 2 0 50 50
Statistical Lab GC5C 221 2 50 0 50
CSR 2  GC2C 231 1 25 0 25
Foundation Course Mandatory          
Cyber Security 2 GFE 200A 0 25 0 0
Human Rights 2 GFE 200B 0 25 0 0
Any One Open Course OC5C 200 2 50 0 50
Design Thinking for Innovation OC5C 200A       0
Entrepreneurship Development 2 OC5C 200B       0
Personal Mastery OC5C 200C       0
All Specialisation Core 1 SC10 201 3 50 50 100
Specialisation Core 2 SC10 202 3 50 50 100
Specialisation Core 3 SC10 203 3 50 50 100
Any Four Specialisation Elective 1 SE5C 201 2 50 0 50
Specialisation Elective 2 SE5C 202 2 50 0 50
Specialisation Elective 3 SE5C 203 2 50 0 50
Specialisation Elective 4 SE5C 204 2 50 0 50
Specialisation Elective 5 SE5C 205     0 0
Specialisation Elective 6 SE5C 206       0
    15 35 650 375 1025
Sem. Option Course Type Credit CCA TEA Final Marks
III All SIP *** GC20 301 6 50 150 200
MOOCS GC10T 341 3 0 100 100
Strategic Management GC5T 311 2 0 50 50
Corporate Governance, Sustainability and Busi. Ethics GC5T 312 2 0 50 50
Enterprise Performance Management GC5T 313 2 0 50 50
Enrichment Course / Open Course OC5T 300 2 0 50 50
Cyber Security 3 GFE 300A 0 25 0 0
Skill Development 1 GFE 300B 0 25 0 0
All Specialisation Core 1 SC10 301 3 50 50 100
Specialisation Core 2 SC10 302 3 50 50 100
Specialisation Core 3 SC10 303 3 50 50 100
Any Four Specialisation Elective 1 SE5C 301 2 50 0 50
Specialisation Elective 2 SE5C 302 2 50 0 50
Specialisation Elective 3 SE5C 303 2 50 0 50
Specialisation Elective 4 SE5C 304 2 50 0 50
Specialisation Elective 5 SE5C 305   0 0 0
Specialisation Elective 6 SE5C 306   0 0 0
  Multidisciplinary Courses          
Any Two Performing Arts MC2C 50C 1 25 0 25
Environment & Ecosystem MC2C 50D 1 25 0 25
Health, Wellbeing and Fitness MC2C 50E        
    15 36 450 600 1050
Sem. Option Course Type Credit TEA CCA Final Marks
IV All International Business Management GC5T 411 2 50 0 50
Entrepreneurship, New-venture Creation and Family Busi. GC5T 412 2 50 0 50
Cyber Security 4 GFE 400A 0 0 25 0
Skill Development 2 GFE 400B 0 0 25 0
All Specialisation Core 1 SC5T 401 2 50 0 50
Specialisation Core 2 SC5T 402 2 50 0 50
Any Two  Specialisation Elective 1 SE5T 401 2 50 0 50
Specialisation Elective 2 SE5T 402 2 50 0 50
Specialisation Elective 3 SE5T 403     0 0
Specialisation Elective 4 SE5T 404     0 0
    6 12 300 0 300
      50 115 1675 1675 3350

PGDM in Marketing Course: Fee Structure

IIMP PGDM Fee for Batch 2022 – 2023: 1st Year
Sr. No. Category Annual Fees – PGDM Course
1 Tuition Fee 350000.00
2 Development Fund   50000.00
  Total 400000.00

*Fees Payment schedule for PGDM Course::

PGDM Fees – Payment Schedule for 1st Year (academic session 2022-23)

  • 1st Installment: INR 1, 50,000 at the time of confirmation of admission
  • 2nd Installment: INR 1, 50,000 on or before 30 days of admission
  • 3rd Installment: INR 1,00,0000 on or before 30th June 2022
IIMP PGDM Fee for Batch 2023 – 2024: 2nd Year
Sr. No. Category Annual Fees – PGDM Course
1 Tuition Fee 350000.00
2 Development Fund 50000.00
  Total 400000.00

*Fees Payment schedule for PGDM Course::

PGDM Fees 2nd Year– Payment Schedule –

  • INR 4, 00,000 to be paid on or before 30th June 2023

Note: Cancellation of Admission & Refund of Fees will be as per AICTE Policy.

PGDM in Marketing Testimonials

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Indira Institute of Management PGDM

85/5-B, Sarathya Building,
New Pune Mumbai Highway,
Tathawade, Pune - 411 033 India.

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