What is PGDM in marketing?
The postgraduate diploma in marketing (PGDM) is a marketing-focused postgraduate diploma program. This degree is comparable to an MBA, and most employers prefer applicants with a PGDM in marketing because it is a more in-depth program that allows students to make a smoother transition into the working world. Marketing is perhaps the most popular PGDM specialization among all PGDM specializations due to its high potential.
Marketing is an essential component of any company that sells goods or services. Companies use marketing to spread the word about their products and services. Direct sales are the outcome of marketing. With this knowledge, you can easily deduce how critical marketing is to a company’s success. This is why businesses place a premium on it.
Marketing is essential to the survival and success of any firm, hence a PGDM in Marketing is beneficial to executives working in any organization. If they enroll in marketing management courses, individuals in this field will be able to efficiently design brand management plans and perform as marketing professionals. The course provides a once-in-a-lifetime chance for fresh graduates and experienced professionals who wish to enter the tough sector of marketing, where professional progress is limited only by their aptitude, desire, application, and determination. It’s also ideal for established entrepreneurs, as it allows them to improve, extend, and diversify their operations. Because of the global and national expansion, the demand for marketing specialists is expanding at an ever-increasing rate.
Course Highlights
The PGDM in marketing is designed to prepare you for the demanding world of marketing. You must be at the top of your game since there is a lot of competition. Because you’ll be undertaking fieldwork and engaging with potential consumers, you’ll also need to be an outgoing, people person. However, the benefits are well worth the effort.
Here’s a quick look at the PGDM in Marketing Course Highlight, which will give you a good idea. The PGDM in marketing is a postgraduate diploma program that can be completed after graduation.
- . Duration- The majority of PGDM marketing programs last two years.
- · Exam Format- Exams are held in a semester-based format.
- · Eligibility – A graduate degree is required.
- · Admissions Process- Merit-based, or you may need to pass an entrance exam.
- · Course Fee – INR 1 lakh – 4 lakhs
- · Average Starting Salary – Salary ranges between INR 2 lakhs to 15 lakhs
Why Does PGDM In Marketing Attract Higher Salaries?
Marketing isn’t going anywhere. This industry has a lot of potentials. Even when a company is struggling, it spends more money on marketing. The reason for this is that marketing increases sales. With this information, you can determine how significant marketing is to a company and its breadth. Because of the global and national expansion of business, the demand for marketing specialists is expanding at an ever-increasing rate. So, whether in domestic or worldwide markets, whether dealing with physical products or services, there are various unique areas where competent managers are in high demand.
The average annual compensation for a marketing manager in India is INR 6.88 lakh. Their yearly income includes shared earnings, bonuses, and commissions ranging from INR 2.87 lakh to INR 20 lakh.
Marketing managers with less than a year of experience earn an average of INR 4.16 lakh per year, highlighting the value of experience in this area. On the other side, those with one to four years of experience earn INR 5 lakh a year. Those with five to nine years of expertise may expect to earn INR 7.3 lakh per year.
The following are just a handful of the various options available to you after earning your PGDM in marketing. These jobs provide a lot of money-making potential and room for advancement. If you’re interested in any of these fields, a PGDM in marketing is the degree for you.
- · Market Research Analyst
- · Marketing Executive
- · Marketing Manager
- · Brand Manager
- · New Product Manager
- · Advertising Manager
- · Marketing Communications Manager
- · Sales Manager
Above is the list of career opportunities available post PGDM in Marketing in areas such as Publishing Companies, Academic Institutions, Retail Companies, Manufacturing Companies, Advertising Companies, Finance and Insurance Companies.
PGDM in Marketing at Indira Institute of Management (IIMP)
Many people aim to work in management, and a PGDM program can help you get there. We have a PGDM degree program that can assist you in getting started on this route and
pursuing the occupations mentioned in this article. After completing a PGDM program, one can obtain a high success rate if one has the necessary information, resources, and abilities.
You may continue to learn while maintaining your personal and professional responsibilities because it is a flexible course. It will help you understand the skills and subjects you’ll need to succeed in management and leadership.
At Indira Institute of Management( IIMP), we help students, the business, and the marketing community form deep bonds by creating an attractive learning environment that goes beyond the syllabus.
Students have several possibilities to receive “hands-on” experience and exposure to the corporate world through the internship program. They will also have the opportunity to apply what they have learned in class through live projects with well-known companies.
We conduct excursions that give participants a real-world working environment and a practical perspective on a theoretical concept pertinent to their field. Industrial visits help students bridge the gap between theoretical learning and practical experience by giving them hands-on experience identifying the inputs and outputs for several business operations and procedures.
Indira Institute of Management (IIMP) in Pune offers a PGDM in Marketing. We train for flexible thinking, effective decision-making, and responsible management in the face of ever-changing dynamics. At the Indira Group of Institutes, you can begin your transformational journey to alter your way of thinking and actions.
For more information on PGDM visit: https://indiraiimppgdm.edu.in/pgdm-course-in-pune
For admission in PGDM in Marketing visit: https://indiraiimppgdm.edu.in/pgdm-in-marketing-pune
